Naming and out-of-the-box projects I’m proud of that deserved a shout-out.
Peaks & Beats Music Tour
The Problem: the one-off music events at our resorts need a coherent name and brand to foster connection and visitation.
The Answer: Peaks & Beats Music Tour
Park City Travel Guide
The Ask: create a trip planning blog post targeting the two main design guests of Park City
Our Answer: create a trip planning quiz and accompanying blog posts styled after early 00s magazine quizzes to foster engagement and ~fun.
Women’s Initiative Brand
The Ask: create a name and brand for the Vail Resorts Women’s Initiative that is empowering and elegant, with a nod to the ski industry.
The Answer: Women In Powder
Breck X United
The Ask: repurpose previous ads for a last-minute United paid media placement.
The Answer: create custom, placement-specific ads with playful, airplane-focused language to create a stronger connection with the audience and drive awareness.
