Seven Springs Creative Platform
The Problem: How to tell prospective guests there’s so much more to do than skiing and snowboarding at Seven Springs.
The Concept: Seven Springs has Seven Million Ways To Fun
Grandma ax-tossing.
How can we show the breadth of activities available at Seven Springs? Cram as many activities as possible into a 30-second spot, testing the limits of our (champion) VO talent and editing gurus.
Headlines
Shred boredom to pieces.
Go big, don’t go home.
Let your fun flag fly.
Turns with ‘tude.
Grandma knows best.
Way to Fun # 534: Hot Tub ‘Til You Drop
Way to Fun # 1,000: Raise the Bloody Mary Bar
The Team:
Creative Director: Dillon Snyder
Associate Creative Director: Robb McNeill
Copywriter: Haley Haltom
Art Director: Sabrina Cavanagh